Pro Football Hall of Famer Emmitt Smith announced today the launching of Emmitt’s Las Vegas, a premiere 30,000+ square foot dynamic restaurant and premier event venue located at Fashion Show Las Vegas overlooking the Las Vegas Strip and surrounded by numerous world-class resorts. This new venue will span the entire frontage of the iconic Las Vegas shopping destination that attracts more than 42 million visitors annually. Scheduled to open in spring 2022, Emmitt’s will be a first-rate destination for fine dining, live concerts, watch parties and other elite events.

“I am excited to be in partnership with such innovative business leaders to create an exceptional space that will bring excellent food, unforgettable events and a high-spirited atmosphere to the legendary Las Vegas Strip,” said Smith. “We are working diligently to ensure this extremely versatile venue will create lasting memories for all those who walk through our doors.”Jim Hensley, Director of Operations, comes to Emmitt’s as a seasoned Las Vegas professional in the Food and Beverage industry looking to fill Emmitt’s exceptional culinary team at all levels. This one-of-a-kind venue will hold large private and corporate events and will showcase Emmitt’s Pro Football Hall of Fame character and career throughout the locale.“We are thrilled to establish Emmitt’s as one of the most desired destinations in Las Vegas,” adds Hensley. “We are bringing the finest experts in food, dining and entertainment to Emmitt’s that will emulate the energy Emmitt Smith brings to both his personal and professional lives. We’re looking to fulfill Emmitt’s culinary and management team at all levels.”

Emmitt’s will offer a high-end, fine dining experience on the first level and a second level that will host a world-class, multi-function area called “The Deck,” which can accommodate watch parties, live concerts and other private and corporate events. This second level will also house “The Player’s Lounge,” a luxurious viewing space to watch sports and events during the day with the ability to convert into Club 22 in the evenings as an exclusive Ultra Lounge.

David Mosley, Partner of Trilogy Group F&B, LLC adds, “We’re excited for this venture in Las Vegas with our great team of professionals that share our same values along with having a marquee location on the Las Vegas Strip bringing an incredible team.”

Emmitt’s team is actively entertaining a variety of sponsorship, liquor, signage, branding, crypto, and endorsement opportunities which are expected to be finalized within the next several weeks. Due to the venue’s visibility on the world-famous Las Vegas Strip, demand for additional endorsement opportunities continues to be very high.

Chris Schroeder CEO of Experiential Ventures Hospitality and Managing Member of the ownership company, Trilogy Group F&B, LLC, “We have a history of working on legendary projects in Las Vegas and are excited to be back with an iconic project on The Strip that delivers the premiere mix of hospitality, food & beverage, branding, retail, design, entertainment and real
estate disciplines all into one key destination.”

Emmitt’s will be located within walking distance from Las Vegas hot spots, including Encore at Wynn Las Vegas and The Palazzo at The Venetian Resort Las Vegas. The venue will also have access to some of the heaviest foot traffic in the city as it can be accessed via a unique pedestrian footbridge that spans high above the Las Vegas Strip.

About Emmitt Smith

Emmitt James Smith III is a professional football icon, businessman, entrepreneur and family man. A Pro Football Hall of Fame running back, Smith played for 15 seasons in the National Football League (NFL) as the cornerstone of the Dallas Cowboys offense for 13 of his 15 professional seasons. The 1990 first-round draft pick’s legendary career resume includes three Super Bowl championship rings, eight Pro Bowl appearances, NFL 100 All-Time Team member and holding the record as the NFL’s all-time leading rusher (a record that still stands today). After his playing days, Smith made the transition to exploring various ventures including football analyst, author and an appearance on ABC’s hit show, Dancing with the Stars. As a businessman and entrepreneur, Smith runs several companies spanning real estate, construction, technology and hospitality.

About Trilogy
Group F&B, LLC

Owners and operators of Emmitt’s Las Vegas Restaurant and Venue located in the Las Vegas Fashion Center Mall, Trilogy Group brings to life the personality and class of the football legend in this new hot spot. Chris Schroeder is the Managing Member and brings a wealth of experience in the branding and hospitality industry, including many legacy projects in Las Vegas. Robert Low and his team, Springfield, MO bring a wealth of knowledge, experience and resources to the project. Finally, EJ Smith Enterprises, LLC manages the Emmitt Smith likeness and branding throughout the property.

About Fashion Show
Las Vegas (FSLV)

Fashion Show Las Vegas is a destination that brings the culture of fashion to life through neverbefore-seen experiences to locals, visitors, and fashionistas alike. Featuring an eclectic mix of more than 250 retailers and over 30 restaurants spread across 2 million square feet, FSLV is the largest shopping, dining and entertainment destination on the Las Vegas Strip. Comprised of famed anchor stores such as Neiman Marcus, Nordstrom and Saks Fifth Avenue and a delectable restaurant portfolio featuring strip-side dining options such as The Capital Grille, Galpão Gaucho Brazilian Steakhouse and El Segundo Sol, Fashion Show Las Vegas is sure to satisfy every taste. The iconic center is more than a shopping destination, it is a place to gather, explore, create and celebrate all aspects of life, while owning fashion as a driver of culture. For more information, visit:

ESG Statement

Doing the right thing defines who we are as a responsible business and integrity is essential to everything we do.

As we strive to be a global F&B outlet, ESG is integrated in all aspects and will play an important role in helping business to grow and prosper. As we strive to be a market leader in our sector, we recognize that there is increased stakeholder interest in how we do business, where and who we do business with and the level of our ambition and action to integrate and manage ESG (Environment, Social and Governance) risks into our business operations.

Our commitment to improve our social and environmental performance demonstrate a strong, well-informed management attitude and a values led culture that is both alert and responsive to the challenges and opportunities of doing business responsibly and sustainably.